Contemporary Marketing, 14e

Marketing continues to change at a record pace. Only one text keeps you and your students well ahead of the curve - edition after edition. Boone & Kurtz's Contemporary Marketing remains synonymous with innovation, equipping instructors and students with the very best teaching and learning solutions on the market. Period.

Since the very beginning, Boone & Kurtz have set the market standard for excellence. Continuing to raise the bar, each new edition has introduced groundbreaking features and coverage, making the text the unrivaled leader in marketing again and again. Closely in tune with the ever-changing and expanding marketing environment, this unparalleled text continues to deliver the most innovative coverage available - giving students an exciting hands-on, up-close experience with the dynamic field of marketing.

Evolution of a Brand: The new "Evolution of a Brand" pedagogical element gives readers an in-depth look at the success stories of brands that have effectively maintained their coveted position as market leaders through the course of time.

Greensburg, Inc. Continuing Case Video on DVD: You've come to expect only the best from us in choosing our continuing video case concepts, and we do not disappoint with our new focus on a fresh, environmentally-minded topic. Greensburg, Inc. is a series of videos that describes the rebuilding of Greensburg, Kansas, into a model green community following a tornado that destroyed much of the town. The rebuilding process has taken organization, coordination, determination, and a large amount of marketing.