• Home
• Principles of Marketing
  • Lamb/Hair/McDaniel
    • Marketing, 10e
    • Essentials of Marketing, 6e
    • MKTG3
  • Boone/Kurtz
    • Contemporary Marketing, 14e
    • Contemporary Marketing: 2009 Update
  • Pride/Ferrell
    • Marketing, 15e
    • Foundations of Marketing
    • Marketing Express, 3e
• All Marketing Course Areas
• Marketing and 4LTR Press

• Which Book Fits Your Course?
• Custom Options
• Find Your Rep
• Contact the Team

Boone/Kurtz

Over the years, you, your students, and marketing practices have changed - and Boone/Kurtz's Contemporary Marketing has changed with you. Known as the book of "firsts", Boone & Kurtz have been successfully relating to the changing path of students by reflecting and leading changes in the Principles of Marketing course. Contemporary Marketing has stayed on the cutting edge with every edition; helping students understand the importance of marketing in their lives. The evolution of marketing, the evolution of your students, the evolution of you. Contemporary Marketing, The Evolution of a Brand.