MKTG3

In a survey of instructors who have used MKTG for at least one full semester, 67% say that they have seen better student engagement and grades in their classroom.

Better student engagement.
Better grades.
Students are reading the material before class.

These are the results we are striving for. Instructors and students are seeking a fresh approach to teaching and learning. How do we know? We continue to ask!

Determined to truly connect with students, we continually conduct focus groups, surveys and interviews. We want to know how you teach - and how students learn. Response to this ground-breaking solution has been overwhelming. And, we are not stopping. We work with hundreds of faculty about their experience with MKTG to understand what works and what can be improved.

New examples, real-world marketing stories, and information on how marketers are responding to economics challenges - still delivered at an incredible price! MKTG3 combines the best of the best - proven authors, concise yet complete coverage, and learning tools created for today's student. And it's exactly what you and your students are asking for.

We're bringing learning back.
4ltrpress.cengage.com/mktg

Sample Syllabi for Lamb