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Essentials of Marketing, 6e

Essentials of Marketing, 6e gives students key marketing concepts in an efficient 15 chapter format. The supplemental materials organized by learning objective help save you time planning your course. An available variety of exceptional tools connect with different learning and teaching styles - a sure way this text can "Take Your Students There" by helping them to comprehend the subtle connections between concepts.

• CengageNOW Study Resources: Designed by instructors and students, this powerful online resource delivers personalized learning tools for students, helping them maximize their study time and efforts.
• All-New Videos: All-new video segments spotlight interesting and successful companies like Kodak, Sephora, and Vans. Each company is profiled over several chapters so students gain an appreciation of the complexity of the marketing issues covered throughout the book.
• Cutting-Edge Involvement: Each chapter opener contains a short poll for students to take - relating students' everyday activities to chapter topics. Meanwhile, every chapter ends with a brief survey for students to evaluate how well they understand the material

Sample Syllabi for Lamb