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Marketing, 10e

Completely up-to-date with today's fast-paced marketplace, Marketing, 10e immerses students into the dynamic field of marketing. "Anatomy of" features graphically illustrate marketing concepts. Intriguing statistics and short surveys make chapter topics more relevant for students right now, while the text's emphasis on ethics, critical thinking skills, and global issues ensures they are well-prepared for a future in marketing.

Now That's Marketing!

• NEW! "Anatomy of" Feature
  Highlighting a multinational company, the buying decision, packaging design, product life cycle, store layout, integrated marketing campaign, and more, "Anatomies" help students visualize the connection between marketing concepts and their real-world application.
• NEW! Annotated Marketing Plan
  Our new marketing plan appendix after Chapter 2 includes annotations that tie each part of the plan to the material throughout the book.
• NEW! "By the Numbers" Feature
  Each chapter concludes with a quick numeric recap of some of the most interesting statistics covered.