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    • Marketing, 15e
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Custom Options

Marketing and Custom

It's your course, why compromise? It's now easier than ever to create your perfect principles of marketing text. You can create a text that is tailor-fit to your course by drawing from Cengage Learning’s extensive library of texts and collections, adding enrichment material on a specific topic, or even adding your own original material. 

Customization options include:

Combine multiple texts:
Need more chapters on a particular topic? Add material from one or more of our best-selling principles of marketing textbooks. Combine the parts you like into one and pass the savings onto your students! Keep the 4-color or try a black and white version for ultimate value.

Campus Edition:
Create a campus edition that gets your students excited about their school and marketing as a major. You can create a unique cover for your text by including an image of a campus icon. Make your text even more campus specific by binding in information such as:

• Introduction to the Department / Course
• Description of the Programs
• Course Descriptions
• Faculty List
• Campus Information
• Calendar of Events

Campus Maps with information on Computer Resources

Add enrichment material to your text:
Enrichment modules cover a variety of special topics that are not always included in a traditional table of contents and may be added to your text.  Some topics may include interviewing tips, resume building, or business etiquette.  We also have a variety of modules that focus specifically on hot topics in marketing such as sports marketing, business ethics in marketing and events marketing.  To learn more about available enrichment modules or to view the material online visit www.cengage.com/custom/enrichment_modules.

CaseNet business cases:
Bind cases from leading business case providers such as Harvard Business School Publishing into your text.  Selections can be used to create an affordable course supplement or integrated into your textbook.

Add practice tests:
Create a practice test edition by binding in additional multiple choice quizzes created specifically for that text.  The quizzes will be printed and bound into the back of your book, making it more convenient for students who study ‘offline’ or in study groups. Each quiz page is perforated allowing you to assign them as homework.  Contact your Cengage Learning representative to learn which titles offer this option.

Include your own materials:
Do you supplement your course with materials you hand out in class? Help students keep reference materials all in one place by binding them in with your text! Popular examples include a course syllabus, maps, lecture notes and sample exams.

For more information on Custom, visit www.custom.cengage.com.