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Marketing Express, 3e
Marketing Express is a new condensed version of Pride/Ferrell Foundations
of Marketing, 3e. Marketing Express removes the extra end-of-chapter
exercises or introductory materials of Foundations, offering greater flexibility
for those who prefer a briefer text with limited pedagogy. Marketing
Express includes solid, traditional coverage of marketing's 4Ps as
well as coverage of today's "hot" marketing topics, including
ethics, e-marketing, and customer relationship management. The design includes
elements that grab student’s interest and help make the content real and
relevant.
- CL MarketingSPACE
New! CL MarketingSPACE encompasses the interactive online products
and services integrated with Cengage Learning Marketing textbook programs.
Students and instructors can access CL MarketingSPACE content through text-specific
Student and Instructor Websites and via online learning platforms, including
Eduspace, Cengage Learning's online Course Management System, and Blackboard/WebCT.
- The Plan
An interactive marketing plan and videos, allows students to follow
a fictitious mountain bike company as they prepare to launch a new product.
- New Boxed Features
Topics ranging from ethics and global marketing to building customer
relationships are strategically placed as boxed features to emphasize chapter
concepts and grab student interest. These new boxes read and look like
magazine articles, and work to stimulate the imagination of the reader.
Highlighted companies include Cereality, Arctic Monkeys, Second Life, Apple's
iPod, Wicked (the musical), Netflix, and Microsoft's xBox
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