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    • Marketing, 10e
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    • Marketing, 15e
    • Foundations of Marketing
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Foundations of Marketing

Foundations of Marketing offers a concise, straightforward approach to basic marketing concepts and strategies, while providing instructors with the flexibility to integrate supplemental resources or activities into their courses. Providing comprehensive coverage in a consolidated format, Pride and Ferrell highlight topics in ethics, e-marketing, and customer relationship management while incorporating up-to-date research and examples throughout.

Sample Syllabi for Pride/Ferrell