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Marketing, 15e

Revised and completely up to date, Marketing 2010 is packed with lively examples, learning tools, and resources that immerse you into the excitement of real-world marketing. Reflecting the color of modern business, the text integrates a "green" theme throughout, illustrating that green marketing can be good for the environment - and good for gaining a competitive edge. It also shows how environmental pressures are beginning to shape marketing strategies.

• Going Green
  This editionemphasizes green marketing as a strategic process involving stakeholder assessment. (The textbook is even printed on recycled paper!) Unique green Marketing boxed features spotlight the rising trend - and sometimes misconceptions - toward green living and green consumption.
• e-ntertainment Marketing
  Capturing the e in entertainment and the trend toward entertainment marketing, blogging, gaming, and cyber living, these captivating boxed features highlight an assortment of examples from entertainment industries as well as products associated with e-marketing, online services, and mass media.

Sample Syllabi for Pride/Ferrell 1
Sample Syllabi for Pride/Ferrell 2
Sample Syllabi for Pride/Ferrell 3