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• Principles of Marketing
  • Lamb/Hair/McDaniel
    • Marketing, 10e
    • Essentials of Marketing, 6e
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  • Boone/Kurtz
    • Contemporary Marketing, 14e
    • Contemporary Marketing: 2009 Update
  • Pride/Ferrell
    • Marketing, 15e
    • Foundations of Marketing
    • Marketing Express, 3e
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Pride/Ferrell

Understanding the world around you, being responsible, and having fun are trade marks of today's successful marketing professionals. Through 15 editions Pride and Ferrell have taught students the importance of integrating all three in the practice of marketing. Starting with the organizational model students receive a solid foundation on the principles of marketing. By incorporating ethics and social marketing concepts and contemporary marketing practices they understand how marketing can have a positive impact on their world. And just for fun Marketing, Foundations of Marketing, and Foundations of Marketing Express all use examples from sports and entertainment marketing to illustrate marketing concepts and keep students engage.