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 Contemporary Marketing:2009 UpdateKnown for its consistently updated content and superior technology package, the 2009 Update incorporates the "Evolution of a Brand" feature, giving readers an in-depth look at the success stories of brands that have effectively maintained their coveted position as market leaders through the test of time. The Update also includes:
New Opening Vignettes and Updated Boxed Features: All of the opening vignettes have been updated to reflect current issues in today's business environment. Also, many of the boxed features have updated statistics so your students will have the most current information available.
The Second City Continuing Case Video: Throughout the text, our new video cases combine the entrepreneurial and creative spirit with which The Second City was founded. In these videos, students will examine the history of the theater company as well as the successful marketing practices that spelled success.
Assurance of Learning: Boone & Kurtz have taken assessment one step further by incorporating new end-of-chapter self-quizzes called "Assurance of Learning Reviews." These questions are designed to quickly assess whether or not students have an understanding of the basic concepts covered in the chapter.
Sample
Syllabi 1 for Boone & Kurtz |
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| Cengage Learning - English Learning Teaching | Higher Education | K-12/AP*Honors | Library & Reference | Professional |
