Welcome to the Great Ideas For Teaching Accounting Web site!

The accounting team at South-Western, a part of Cengage Learning, has interviewed more than 500 introductory accounting students from a mixture of 2-year and 4-year schools. Here’s some of what we learned.

When asked what is the best way to learn accounting,

  • 64% of 2-year college students say Attending Lecture, compared to 42% of 4-year students
  • 28% of 2-year college students say Read Book, compared to 11% of 4-year students
  • 44% of 2-year college students say Complete Homework, compared to 47% of 4-year students

When asked about the usefulness of introductory accounting textbooks,

  • 99% of students say textbooks help them succeed in their accounting class
  • 67% of students say they only read to help them complete homework
  • 87% of students say they consider step-by-step examples the most important part of a text

When asked about media assets like e-lectures and iPod content,

  • 49% of students say they regularly use media assets that review key concepts
  • 67% of students say they use media assets when they struggle with a particular topic
  • 79% of students say they watch media assets on their computer, versus 5% who watch media assets on their iPod. Of course, 30% would use both.

In short, you are teaching a different type of student than you once did, and we are creating materials for a generation of learners who use books and online solutions differently than they did in the past.

With an appreciation of our 100-year educational partnership with you, we are proud to host this one-stop collection of teaching ideas from your colleagues around the country. Whether you are a

  • new professor
  • last-minute adjunct
  • veteran looking to spice up your course
  • or someone who needs to know more about engaging today’s student
    we know that you will find something here.

This site is dynamic, so please feel free to give a GIFT of your own. Simply click on the “Give a GIFT” on the left toolbar. Otherwise, select your course area from the menu at the left to find your next GIFT!

Suggestions or comments?
E-mail Kristen Hurd, Marketing Manager, at kristen.hurd@cengage.com

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